Spider-Man: Brand New Day’s domestic run has positioned it as the clear frontrunner to eclipse Star Wars: The Force Awakens’ long-standing $936.7 million record. The Tom Holland-Zendaya tentpole opened to an all-time best $360 million in late July and has maintained unusually strong legs through minimal late-summer competition, premium-format ticket sales, and robust audience retention. It already passed Avengers: Endgame domestically in just 25 days and crossed $900 million faster than any prior title except Force Awakens itself. With weekly grosses still in the mid-to-high single digits by early September and fall releases offering little direct threat, the film sits roughly $10–20 million short of the benchmark. Traders are pricing near-certain resolution in the coming weeks absent an abrupt collapse in holds.